ACT 3: What Are We Known For as a Mission
I mentioned several days ago that we had an ACT 3 annual board retreat May 4-6. One of the items we discussed was what the people who market call "branding." Now I am not a market person at all. If anything I am nervous about it but I also know it is important in the wider picture of things and that I have over-reacted against the positive insight of marketing.
Having said this I heard a pastor recently describe his own involvement in Rotary. He said the Rotary asked the question: "What do people think of when they hear about Rotary Club?" The answer, he told us, was "Polio." I did not know this about Rotary so I guess I did not know what made it a distinctive service organization. He also told us that there were only four countries where polio was still a major challenge to children: Pakistan, Afghanistan, Indonesia and Nigeria. For Rotarian this spells PAIN and they want to remove this last hurdle of pain as a movement. What a great goal and purpose. […]


