The Mission of Oprah
The gospel of health and happiness is widely preached in America, especially on television. Indeed, it often appears to be the central message of some of the best known evangelical ministers in the land. But no one comes remotely close to perfecting the power of this message quite like television and media star Oprah Winfrey. She has made this message into a type of "salvific talk" that is widely popular in mainstream culture, especially among women. O, the magazine that Oprah publishes, even refers to her work as her “mission.” The magazine often features themes such as fun, couples, freedom, strength, forgiveness, life redemption, etc. She even talks a lot about god in her columns and programs. In an April 2002 issue of O she wrote: “I used to ask God to help me master a new virtue every year.” Her brand of self-help religion is quintessentially American and fits well with the kind of Christian-lite moralism of our recent past.
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